Composting Informational Campaign

Portfolio

Project Details

  • Design Research
  • User Testing
  • Ideation
  • Custom Illustrations

Overview

For this design research project, my focus was on the factors contributing to composting at SLC Kingston campus, to increase participation. Primary and secondary research was gathered, analyzing the data and coming up with a design solution. 

Composting infographic on blue background

Once the design mandates were determined and after user testing was completed. It was time to design. The bright colours that are in the design were chosen through the desirability testing that was conducted. I created all the illustrations myself and gave some of them characters to add an element of fun to the design. Adding in these small details helps draw attention. 

Compost infographic poster on red background
Compost poster hangin
Remember to Compost sticker on laptop
Tall black pop up banner with bright title and bins at the bottom

The campaign consists of informational posters for display around the collage as well as a tall banner with instructions on how to sort your waste. In addition, pins would be created with illustrations and catchy headlines a fun little reminder

Illustrated pink radish in the center with text in a circle that reads "getting dirty has never been so clean"
Image of text, compost in birght blue in the centre, the O in compost has been replaced with an orange illustration Orange peel to the left of the text that reads "Getting dirty has never been so Clean"
Image of text, compost in birght blue in the centre, the O in compost has been replaced with an orange illustration
A fron of a button leaning on the back of a button, the button reads "Compost, Today for a greener tomorrow"
A button that reads "Remember to Compost" with a pink illustrated raddish
A button with an illustration of peas canoeing in their pod